DOUIE stands for exceptional materials, refined craftsmanship and the freedom to embrace colour.
Founded in Hamburg in 2020, DOUIE was created from a desire to rethink cashmere — beyond traditional neutrals, through expressive colour palettes, unexpected combinations and an effortless sense of style that transcends seasons.
Each piece begins in Hamburg, where silhouettes, colours and yarns are carefully developed, prototypes are created and every detail is refined. The collections are crafted in collaboration with experienced knitters and specialised European ateliers, where generations of expertise meet contemporary design.
At the heart of DOUIE is hand-knit knitwear made from 100% pure cashmere. Sweaters, cardigans and accessories combine timeless silhouettes with exceptional softness, comfort and lasting quality — pieces created to be worn, loved and cherished for years to come.
Cashmere remains the foundation of every collection. Selected limited-edition drops in pure mohair, silk or alpaca complement the world of DOUIE whenever exceptional fibres and considered design come together.
Today, DOUIE is available internationally online and through selected retail partners, including Breuninger and Label Kitchen with stores across Germany.
DOUIE is a celebration of colour, craftsmanship and the enduring beauty of natural materials.