Handmade with Love by DOUIE
Cosy Chic!
For snuggling up on cold days, the DOUIE Hamburg label provides us with stylish & sustainable knit pieces.
Designed in Hamburg, handmade in Europe – our new local love label DOUIE Hamburg impresses with luxurious knitwear that convinces with highest quality, wearing comfort and longevity as well as its local and sustainable production. This creates unique favorite pieces for dressing up and feeling good that will accompany us for a lifetime.
What is the philosophy of DOUIE Hamburg?
Slow and sustainable – with style! DOUIE focuses on what really matters: fashionable love pieces made from natural materials that conserve our earth's resources, invite us to feel good, and highlight our personal style. Sustainability, along with design and high quality, is a top priority at DOUIE Hamburg, extending from fair working conditions for employees to the materials used in the collection. Instead of chasing fast trends, DOUIE Hamburg focuses on high-quality, handmade favorite pieces made of soft knitwear that we will enjoy for a long time. Only natural materials are used in the production of DOUIE Hamburg pullovers and cardigans to minimize environmental impact. DOUIE Hamburg garments are designed to be worn for more than one season. They become key elements of our wardrobe and staples that we would never want to miss.
What is the story behind the label?
The story of DOUIE Hamburg begins approximately 9,206 kilometers from our Hanseatic city – in South America. “I had the idea for DOUIE Hamburg last year when I traveled to Bogotá for business,” says founder Sonja. “I was told beforehand that it was always hot there, but that was obviously misinformation. So, shivering, I bought a wonderfully fluffy mohair cardigan from an old knitting woman at a local weekly market, and the following weekend in Hamburg, I was asked about this knit piece no less than 10 times.” It was then that the Hamburg native realized that the cozy cardigan she had fallen in love with in Colombia was so much more than a spontaneous vacation purchase – it was a true love piece for her and many other women. “A cardigan suits every woman and you always feel comfortable in it,” says Sonja. “I myself love cardigans very much, whether oversized or form-fitting. At work with a blouse or in the evening as a lounge knit for comfort.” With DOUIE Hamburg, she has now turned her cozy favorite piece into a must-have for all of us.
How is the collection made?
Handmade with Love! Every single one of DOUIE Hamburg's high-quality knitwear pieces is lovingly handcrafted. The design is created in Hamburg and production is 100% in Europe – from yarn to manufacturing. This allows DOUIE Hamburg to keep transport routes short and significantly reduce CO2 emissions compared to conventional industrial processes. DOUIE Hamburg's goal is not only to produce fairly made knitwear, but also to actively drive change in the fashion industry as a young company.
The knitting companies with which DOUIE Hamburg collaborates are also subject to an ethical code of conduct to ensure fair wages and working conditions for all employees involved in production. Sustainable production conditions and the people who create DOUIE Hamburg's collection with great love and passion are particularly close to the founder's heart. "I visited large, GOTS-certified wool companies in both Spain and Italy at the end of 2019 and looked at the knitting companies that have been knitting for many German companies for years," says DOUIE Hamburg founder Sonja. "The women who work there are either retired, cannot find a permanent job, are single mothers, or cannot earn money otherwise. So, we are also doing good here by supporting women's independence."
Which materials does DOUIE
Hamburg use?
DOUIE Hamburg uses only durable, natural materials. High-quality natural yarns from European suppliers form the basis of the collection. In the current line, mohair wool plays the main role, which has been awarded the "Certified Sustainable Mohair" seal. This stands for sustainable production to protect the environment and animals. Mohair, the fine hair of the mohair or Angora goat, is one of the noble wools and is characterized by its softness and lightness. It also scores with its insulating properties. In winter, mohair is very warming; in summer, it has a cooling effect. In addition, the fine wool is water-repellent and at the same time absorbs moisture without feeling wet. And, although the material is so delicate, it is extremely durable and hard-wearing. Mohair does not felt as easily as other types of wool, is dirt-repellent and easy to clean, so we can enjoy our fluffy mohair fashion favorites for a long time.
What does the collection consist of?
Comfy & cosy! We find lots of cozy favorite pieces for making ourselves comfortable in DOUIE Hamburg's current autumn/winter collection. Whether it's a fluffy sweater or cardigan – DOUIE Hamburg's styles immediately catch the eye and delight with voluminous knitwear and casual oversized cuts. Details such as subtle metallic effects, colorful stripes, and bright zigzag or star decorations make each piece an eye-catcher with its own unique character. Thanks to the handmade processing, each of DOUIE Hamburg's knit pieces is also a unique item that brings our unique style and personality to shine.
